Flexible ads

Learn how to select, group, review, and launch flexible ads in Adtool.

Use flexible ads when you want Meta to combine multiple creative assets and variations inside the same ad. In Adtool, the launch flow starts like other ad types, but the grouping step is where you decide which creatives should belong to the same flexible ad.

Step-by-step guide

1. Open Launch

Go to Launch and click Select Creatives.

Launch page with the option to select creatives for a new batch

2. Select the creatives for the batch

Select the creatives you want to include in the flexible ad launch, then click Continue.

Use filters, Select all, or click and drag to select several creatives faster.

3. Group creatives into the flexible ad

Drag the creatives that should belong to the same flexible ad into the flexible ad group.

4. Add ad details

Click Continue, then fill out the remaining ad information, including primary text, headline, description, CTA, and any other required launch settings. Review the previews before launching so you can confirm the creatives and text look correct together.

5. Launch the ads

When the batch is ready, click Launch.

How flexible ad grouping works

A flexible ad group contains the creative assets Meta can combine for that ad. Keep creatives in the same group when they are meant to be tested together as one flexible ad.

Creative setup	How to group it
One flexible ad	Drag all creatives for that ad into the same flexible group.
Multiple flexible ads in one batch	Keep each flexible ad in its own group.
Creatives that should not be mixed	Keep them in separate groups.

Video guide

Still need help? Ask the team