Image or video ads

Learn how to select, group, review, and launch single image or video ads in Adtool.

Use image or video ads when each ad should be built from one creative or one creative group. This is the standard launch flow for single-image ads, single-video ads, and ads that use the same creative in multiple placement formats.

Step-by-step guide

1. Open Launch

Go to Launch and click Select Creatives.

Launch page with the option to select creatives for a new batch

2. Select the creatives for the batch

Select every creative you want to include in this image or video ad launch, then click Continue.

You can select creatives across different placement formats. For example, if you want to launch ads with 1x1, 4x5, and 9x16 versions, select all of those files before continuing.

Use filters, Select all, or click and drag to select several creatives faster.

3. Group matching placements

Adtool automatically groups creatives when their names match and the placement size is the only difference. For example, Video V6 9x16 and Video V6 4x5 can be grouped together because they share the same base name and use different placement formats.

If the creatives are not grouped automatically, drag them into the correct group manually before continuing. For a deeper explanation of supported placement tags and matching rules, see the auto-grouping guide.

How grouping works for image or video ads

Each group represents the creative assets that belong to the same ad. A group can contain one creative, or multiple versions of the same creative made for different placements.

Creative setup	How to group it
One image or one video	Keep it as a single creative group.
Same creative in multiple formats	Group the matching placement versions together.
Different ads in the same launch	Keep each ad in its own group.

Use the same base name for creatives that belong together, then add the placement size to the end of the file name.

File name	Placement
`Video V6 1x1.mp4`	Square / feed placement
`Video V6 4x5.mp4`	Portrait / feed placement
`Video V6 9x16.mp4`	Story / Reel placement

These files can be grouped because Video V6 is the shared base name and each file uses a different placement size.

4. Add ad details

Click Continue, then fill out the remaining ad information, including primary text, headline, description, CTA, and any other required launch settings.

Review the previews for each placement before launching so you can confirm the creative and text look correct together.

5. Launch the ads

When the batch is ready, click Launch.

Video guide

Still need help? Ask the team