Multi-language ads

Learn how to enable language ads, add localized copy, select creatives, and launch multi-language ads in Adtool.

Use multi-language ads when you want to launch the same campaign structure with localized copy and creatives for multiple languages. Adtool lets you enable language ads from the launch settings, choose the languages, and then add language-specific copy and creatives before launching.

Step-by-step guide

1. Open Additional Settings

Go to Launch, then open Additional Settings.

Launch page with Additional Settings highlighted

2. Enable language ads

Toggle on Language ads, then click Confirm Changes.

Language ads toggle enabled in Additional Settings

3. Select languages

Select the languages you want to include in the launch.

Language selector with multiple languages selected

4. Add copy for each language

Write the ad copy for each individual language.

Multi-language copy fields for localized ad text

5. Select creatives for each language

Select the creatives for the language ads, then click Continue.

You can select creatives for each individual language in the ad.

Language matching rules

Adtool can automatically match creatives to languages when the file names include a supported language parameter.

Language	Matching parameter
Danish	`dk`, `da`, `danish`, `denmark`
Swedish	`se`, `sv`, `swedish`, `sweden`
Norwegian	`no`, `nb`, `norwegian`, `norway`
Finnish	`fi`, `finnish`, `finland`
English	`en`, `english`
English (UK)	`gb`, `en`, `english`, `uk`, `britain`
German	`de`, `german`, `germany`
French	`fr`, `french`, `france`
French (Canada)	`ca`, `fr`, `french`
Spanish	`es`, `spanish`, `spain`
Spanish (Mexico)	`mx`, `es`, `spanish`, `mexico`
Italian	`it`, `italian`, `italy`
Dutch	`nl`, `dutch`, `netherlands`, `holland`
Portuguese	`pt`, `portuguese`, `portugal`
Portuguese (Brazil)	`br`, `pt`, `portuguese`, `brazil`
Polish	`pl`, `polish`, `poland`
Czech	`cz`, `cs`, `czech`, `czechia`
Japanese	`jp`, `ja`, `japanese`, `japan`
Korean	`kr`, `ko`, `korean`, `korea`
Chinese (Simplified)	`cn`, `zh`, `chinese`, `china`
Chinese (Hong Kong)	`hk`, `zh`, `chinese`, `hong kong`
Chinese (Taiwan)	`tw`, `zh`, `chinese`, `taiwan`
Turkish	`tr`, `turkish`, `turkey`
Russian	`ru`, `russian`, `russia`
Arabic	`ar`, `arabic`
Thai	`th`, `thai`, `thailand`
Vietnamese	`vn`, `vi`, `vietnamese`, `vietnam`
Hungarian	`hu`, `hungarian`, `hungary`
Romanian	`ro`, `romanian`, `romania`
Greek	`gr`, `el`, `greek`, `greece`
Bulgarian	`bg`, `bulgarian`, `bulgaria`
Croatian	`hr`, `croatian`, `croatia`
Ukrainian	`ua`, `uk`, `ukrainian`, `ukraine`

Examples that match and do not match

Examples that can match:

hero_DK.jpg + hero_SE.jpg + hero_EN.jpg
banner-danish.png + banner-swedish.png
summer_campaign_da.mp4 + summer_campaign_sv.mp4
DK_promo.jpg + SE_promo.jpg
ad (dk).jpg + ad (se).jpg

Examples that will not match:

File name	Why it does not match
`heroDK.jpg`	`DK` is not separated from `hero`.
`hero_DK.jpg` by itself	Matching needs at least two files with the same base name.
`hero_DK.jpg` + `hero_DK_v2.jpg`	The base names are different.
`hero_DK.jpg` + `hero_SE.mp4`	The files mix image and video formats.

Creative selection view for multi-language ads

6. Review and launch

Adjust the rest of the batch settings, review the language-specific copy and creatives, then launch the batch when everything is ready.

Video guide

Still need help? Ask the team