Naming convention

Set the organization-wide or selected ad account naming convention and understand the fields, separators, and account-level rules.

Use a custom naming convention to control how Adtool builds ad names when ads are created. Naming conventions can be adjusted at two levels: across the organization through Default settings, or for a selected ad account when that account needs its own naming structure.

Use this page when you want launched ads to follow a predictable naming structure across batches.

Step-by-step guide

1. Go to Settings

Go to Settings.

2. Choose where the naming convention should apply

Select Default settings to adjust the organization-wide naming convention, or select an ad account to adjust the naming convention for the selected ad account.

3. Find Naming Convention

Scroll to the Naming Convention section.

4. Build the naming convention

Add the fields, field order, separators, and custom labels or values you want Adtool to use when creating ad names.

What you can set in a naming convention

Option	What it controls
Fields	The values included in the ad name, such as filename, ad type, date, and custom fields.
Order	The sequence of fields in the final ad name.
Separators	The format placed between fields in the final ad name.
Custom labels and values	Static text or configurable labels that should appear in the ad name exactly as you define them.

Naming fields

Filename

Use Filename to add the uploaded creative file name to the ad name. This is useful when each creative needs a dynamic identifier in the final ad name. If your filenames are structured well, Filename can make ad names highly specific and easier to distinguish across a batch.

Creative filename	Ad name
launch_ads_fast-9x16.mp4	10/28 \| VID \| Funnel \| launch_ads_fast

Ad type

Use Ad type to identify the type of ad Adtool is creating. It can identify image ads, video ads, flex ads, carousel ads, partnership ads, and organic ads. You can customize what each ad type writes into the ad name. For example, you can use img for image ads, vid for video ads, or another label that matches your team's naming style.

Date

Use Date to add the date when the ad is created in Adtool. You can choose from several date formats so the date matches your desired naming style.

Custom Field

Use Custom Field for static text that should appear exactly as entered in every ad name. You can also use a Custom Field as a placeholder. For example, if you need country in your ad names, you can add a country placeholder and later adjust it with the Find & Replace function in Launch.

Separators

Separators control what appears between fields in the final ad name. Select the separator format your team already uses in its naming system.

Before you save

Check these items before saving the naming convention:

Check	Why it matters
Correct settings level selected	`Default settings` changes the organization-wide naming convention. A selected ad account changes only that account's naming convention.
Naming fields are in the right order	Ad names are built from the fields in the order you set.
Filename behavior is intentional	Structured filenames can make each ad name more specific across a batch. Messy filenames can make ad names harder to scan.
Ad type labels match your system	Custom ad type labels let you decide what image, video, flex, carousel, partnership, and organic ads write into the ad name.
Custom fields are final or intentional placeholders	Static custom fields appear exactly as entered unless changed later.

Examples of naming conventions

Naming convention	Example name
Date (MM/DD) \| CF \| Ad type (IMG/VID) \| File Name	10/28 \| US \| Awareness \| VID \| Hook 1 - Christian Dancing - 20% off focus
Date (MM/DD) \| CF \| CF \| Ad type (IMG/VID) \| File Name	10/28 \| US \| Awareness \| VID \| Hook 1 - Christian Dancing - 20% off focus
Week_CF_CF_Ad type (IMG/VID)_File Name	Week 44_DK_Sales_High-heels_VID_hook1-UGC-Walking-down-the-street

Common cases

I want the same naming convention across the organization

Select Default settings, review the naming fields, order, separators, and custom labels, then save. This sets the organization-wide naming convention.

I want one selected ad account to use a different naming convention

Select the ad account, adjust the naming fields, order, separators, and custom labels, then save. This changes the naming convention for that selected ad account.

I need each creative or ad to be easy to identify

Add Filename to the naming convention. Structured filenames can make each ad name more specific and easier to distinguish across a batch.

I need ad type labels that match my team's system

Add Ad type, then customize the labels Adtool writes for image ads, video ads, flex ads, carousel ads, partnership ads, and organic ads.

I need to change one part of names during launch

Use a Custom Field as a placeholder, then adjust the value with Find & Replace in Launch when you prepare the batch.

My ad names look too long

Use fewer fields, shorten custom field values, or clean up creative filenames before adding the creatives to Adtool.

Video guide

Still need help? Ask the team